Business Storage
The demand for self storage is booming across the UK, and Salisbury—with its growing population and vibrant mix of residents, students, and small businesses—is no exception. Whether it’s people downsizing, students needing short-term solutions, or small business owners requiring extra space, storage is a service that consistently remains in demand.
If you’re considering starting a storage business in Salisbury, this guide walks you through all the essential steps—from planning and licensing to marketing and operations.
1. Research the Local Market
Before diving in, it’s vital to understand the demand and competition in Salisbury. Investigate the following:
Who needs storage in Salisbury? Think students, homeowners, businesses, and military personnel.
Who are your competitors? Identify local competitors like Rhino Storage Salisbury and study their offerings.
What’s the gap? Is there a demand for climate-controlled units? Or are customers looking for affordable, short-term solutions?
Pro Tip: Use tools like Google Trends and check with local estate agents to understand population movement and demand patterns.
2. Choose Your Storage Business Model
There are several types of self storage models to consider:
Container Storage – Affordable and flexible. Containers can be placed on open land.
Indoor Storage Facilities – More secure and climate-controlled but require more investment.
Mobile Storage – You deliver storage units to customers and collect them once filled.
Business Storage – Cater to local SMEs that need long-term or seasonal space.
In Salisbury, a mix of residential and business customers means offering both personal and business storage could be profitable.
3. Secure a Suitable Location
The right location can make or break your business. Consider:
Accessibility – Close to main roads or residential areas.
Security – Look for properties where CCTV, lighting, and gated access can be easily installed.
Space for Expansion – Look for land or units that allow for future growth.
Zoning laws in Wiltshire and planning permission may apply—especially if you’re converting buildings into storage units. Always check with the local council before purchasing land or property.
4. Legal and Regulatory Compliance
Starting a storage business in Salisbury will require several legal steps:
Business Registration – Register your business with Companies House.
Insurance – Secure liability, property, and contents insurance.
Health & Safety Compliance – Ensure your facility meets fire, safety, and access regulations.
Data Protection – If collecting customer details, you’ll need to comply with GDPR.
5. Develop an Online Website (With a Trusted Partner)
A professional website is critical to running a successful storage business. It should allow customers to:
Check availability
Reserve and pay online
Get in touch for support
Access FAQs and location info
We recommend working with a trusted web development company that specialises in building fast, secure, and user-friendly websites for UK businesses. They’ll help you create an online presence that attracts customers and keeps your bookings organised.
6. Invest in Storage Infrastructure and Security
Once you have your location and website sorted, focus on outfitting your facility:
Storage Units – Buy or build weatherproof containers or modular indoor units.
Security Systems – Install 24/7 CCTV, alarms, gated access, and lighting.
Climate Control – Especially important if storing electronics, documents, or antique furniture.
Customer Access – Consider whether you’ll offer 24/7 access or limited hours.
Partner with reliable suppliers and contractors who understand the self storage industry.
7. Pricing Strategy and Services
Get your pricing right from day one. Study your competitors and offer flexible plans such as:
Monthly rates with discounts for longer commitments
Seasonal promotions (e.g., student summer deals)
Bundled services like moving assistance or packing supplies
Also consider value-added services such as:
Shelving and racking rental
Pick-up and delivery options
Insurance packages for customers
8. Marketing Your Storage Business
Once you’re set up, it’s time to drive traffic. Use a mix of local and digital marketing:
Local SEO – Optimise your website for search terms like “self storage Salisbury.”
Google My Business – Ensure your business appears in local searches and Google Maps.
Social Media – Use Facebook and Instagram to run promotions and share tips.
Flyers & Local Ads – Place them in estate agencies, universities, and local cafés.
Collaborate with real estate agents, student housing providers, and removal companies for referrals.
9. Deliver Exceptional Customer Service
Customers trust you with their valuables—so professionalism and responsiveness are key. Train your team to be helpful, polite, and solution-oriented. Providing excellent service results in positive word-of-mouth and repeat business.
Make it easy for customers to:
Access their units with minimal friction
Get support online or by phone
Trust that their belongings are safe and secure
10. Monitor, Scale, and Innovate
Once your storage business is up and running, don’t get complacent. Collect feedback, watch trends, and innovate where possible.
Add new unit sizes or storage types (e.g., climate-controlled units).
Upgrade your online booking system as you grow.
Use software to track occupancy, billing, and customer preferences.
As your customer base expands, consider opening a second location or franchising your brand.
Final Thoughts
Starting a self storage business in Salisbury is a smart move for entrepreneurs looking for a long-term, scalable venture. With rising housing costs, space is at a premium—and people are always looking for practical storage solutions.
